Case Study

Academy for taxi drivers

Taksi Helsinki Customer Case Study

Taksi Helsinki is Finland’s largest taxi dispatch company providing taxi services throughout the Helsinki metropolitan area. The company was founded in 1989 and is jointly owned by 1,249 Helsinki-area taxi drivers and the Helsinki Taxi Drivers Association.

 Challenge

From classroom to digital learning: how to transform the training activities?

As Finland’s largest taxi operator, Taksi Helsinki has a need and desire to train large numbers of future taxi drivers. Training activities also deliver on one of Taksi Helsinki’s key customer promises: offering the highest quality and safest customer service on the market. 

Taxi driver training has previously been carried out as monthly classroom training sessions, with a maximum of 20 trainees at a time. Traditional classroom training took seven days, which required a significant time investment from the trainees. 

Because of the increase in the number of applicants and the changing market conditions, Taxi Helsinki needed to transform its training activities and make the training more accessible by utilising digital tools and learning methods.

 Solution

User-centric digital learning concept

Together with Intolead, Taksi Helsinki began to study the possibilities of digital learning to update the company’s training activities. The aim was to make the training activities more flexible and efficient for both trainers and trainees.

In the first phase, Intolead and Taksi Helsinki set out to conceptualise a new type of training solution: a purely digital, user-centric learning path, which the trainee would be able to launch independently at any time, regardless of location or device. 

The conceptualisation phase utilised a service design approach and consisted of workshops and the mapping of best practices. As a result, a roadmap was created for the Taksi Helsinki driver training course. 

In the next phase, Intolead started to implement the digital training together with Taksi Helsinki. 

The resulting training solution consisted of four training modules, including a digital internship section where potential taxi drivers can complete their taxi driving license.

The training package was published on a separate learning platform, and connected to it, Taksi Helsinki also built an online store to support the commercialisation of training.

 Results

Taksi Helsinki Academy: market’s first digital learning platform for taxi drivers

For Taksi Helsinki digital learning has offered new opportunities to reform their educational activities. 

“Intolead’s long experience in digital learning services and solutions helped us create the market’s first digital learning platform for taxi drivers, which supports our company’s goal of providing the highest quality customer service on the market. In cooperation, we especially value Intolead’s responsiveness and flexibility, as well as strong design and service design expertise.”

Ano Koskela,
Service Manager

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