Polar Partners Case Study

Polar Partners is an expert company specialising in export of education. The company’s school concept covers a child’s school path from early childhood education and care to the end of upper secondary education. The school concept developed by the company includes the design of learning environments, the curriculum, teacher and management training, and learning materials. Polar Partners’ school concept is based on the Finnish education model and suits as an alternative for instance schools in developing countries.

How to support global growth with sales

Polar Partners aims for global growth, supported by a clear sales strategy to guide growth and choices that support growth. The aim was to create an easily updatable sales strategy that serves as an agile sales management tool.

Effective sales built upon an agile strategy model

The sales strategy was built through five sparring meetings and supporting tasks during spring and summer 2020. The process utilized Intolead’s Insight architecture model, where the sales strategy is built through areas that have a major impact on sales. These include the company itself, customers, ecosystems and partners, as well as the market conditions and competitors. In the light of the information gathered from the various areas, the final strategy was created and documented. The strategy was also visualized to make it more illustrative.

The sales strategy highlighted Polar Partners’ strengths, attractiveness and winning themes, as well as the value proposition to which the partners also wanted to commit. The value proposition created through strategy work emerged to communicate in an understandable way the benefits that the customer derives from cooperation with Polar Partners.

Strategy helped to identify right focus areas, partners and customer profiles

Polar Partners’ sales strategy was documented in an easy-to-understand format and supported by an OKR model utilizing agile strategy implementation methods. With the OKR model (Objectives and Key Results) the results of the strategy are monitored systematically and regularly. The strategy was implemented immediately as part of sales and partner recruitment and has been used to guide the focus of sales to the agreed geographical areas and buyer personalities. The sales strategy has been integrated as an important part of the practical implementation of sales.

“The collaboration with Intolead was straightforward and clear. The work progressed according to the agreed schedule and the sales strategy resulting from the cooperation was exactly what we ordered and needed.”

Maria Haapaniemi
CEO
Polar Partners Oy

Finnish Digital Agency Case Study

Finnish Digital Agency started its operation in the beginning of 2020 when Finnish Population Register Centre and Local register Offices Maistraatti joined their forces. Finnish Digital Agency has 36 offices and 900 employees together with 300 consultants or software developers operating in three different countries. The Finnish Digital Agency provides services for the life events of its customers leading the way, reforming society and supporting citizens in their interaction with public administration.

How to get all aboard on the lean digitalization framework

The need was both to give an overview and understanding of the framework and also to train the Finnish Digital Agencys staff so they can start using the new framework together with its practices.

One identified challenge was how to find best ways to communicate and effectively train the new way of working to the employees.

Visual management combined with online training supports the deployment

Experience from previous projects has already shown that in order to succeed in the deployment process, it’s essential to invest to the training and to use tangible and user-centric communication.

In the starting phase of the project Intolead created an animation that introduced the main principles and the benefits of the framework in an easy and understandable way. Together with the animation an overall visual identity was created that supports the visual management and different communicational materials. You may watch the animation here .

After the communication phase Finnish Digital Agency started to plan and execute the training materials. Digital learning was chosen in order to serve the widely spread organization. The training was fulfilled with user-centrified methods and it consisted of several everyday case-examples together with inspiring videos. One main objective for the training was to implant the new ways of working to everyday work of the employees. Separate trainings were launched that were aimed for different target audiences.
During launch Intolead created a small campaign to raise curiosity and recognition within the organization.

Measuring the impact will help the development work in the future

“The existing frameworks for visual management and digital learning that Intolead has, helped to speed up the change transformation within DVV organization. Intolead was able to offer the kind of “out of the box” type of thinking that was needed in order to support the change execution.”

Esa Keränen,
Development Manager

Barona Customer Case Study

How to engage and quickly onboard new employees regardless of time and place

Coaching and facilitation throughout the whole eLearning process

In co-operation with Intolead, Barona started planning a digital solution that would not be limited to time and place, but instead, an induction process that would be flexible, easy to implement and accessible across the entire organisation.

The induction process was executed in digital format as eLearning. The key idea was to combine user-centred design and content that is easy to update and maintain in the future.

Certain important business needs were highlighted by Barona, which had to be addressed in line with their business strategy. These included, specific focus on expressing Barona’s unique corporate culture as well as other important immersive learning areas within the business.

Intolead facilitated and guided Barona through the eLearning process helping them to understand the importance of digitising their induction model. Barona’s content expertise was combined with Intolead’s digital learning expertise to create successful onboarding campaign.

After the content planning and manuscript writing, Intolead started the visual design phase in line with Barona’s new brand guidelines. Their brand identity was smoothly incorporated into our gameboard concept. During the production process, Barona provided video content which worked well both inside the eLearning environment as well as stand-alone content which could be utilised for other internal branding uses.

An inspiring induction process that increased employee engagement

“Intolead was able to quickly produce an induction process that was aligned with Barona’s brand image and desired tone of voice. Intolead’s experience in the digital learning space was present during the entire process from the planning to implementation. We are very pleased with the visual outcome together with the pedagogical impact of our online induction. We have also received great feedback from our new employees.”

Marita Paajaste,
HR Director

Taksi Helsinki Customer Case Study

Taksi Helsinki is Finland’s largest taxi dispatch company providing taxi services throughout the Helsinki metropolitan area. The company was founded in 1989 and is jointly owned by 1,249 Helsinki-area taxi drivers and the Helsinki Taxi Drivers Association.

From classroom to digital learning: how to transform the training activities?

As Finland’s largest taxi operator, Taksi Helsinki has a need and desire to train large numbers of future taxi drivers. Training activities also deliver on one of Taksi Helsinki’s key customer promises: offering the highest quality and safest customer service on the market. 

Taxi driver training has previously been carried out as monthly classroom training sessions, with a maximum of 20 trainees at a time. Traditional classroom training took seven days, which required a significant time investment from the trainees. 

Because of the increase in the number of applicants and the changing market conditions, Taxi Helsinki needed to transform its training activities and make the training more accessible by utilising digital tools and learning methods.

User-centric digital learning concept

Together with Intolead, Taksi Helsinki began to study the possibilities of digital learning to update the company’s training activities. The aim was to make the training activities more flexible and efficient for both trainers and trainees.

In the first phase, Intolead and Taksi Helsinki set out to conceptualise a new type of training solution: a purely digital, user-centric learning path, which the trainee would be able to launch independently at any time, regardless of location or device. 

The conceptualisation phase utilised a service design approach and consisted of workshops and the mapping of best practices. As a result, a roadmap was created for the Taksi Helsinki driver training course. 

In the next phase, Intolead started to implement the digital training together with Taksi Helsinki. 

The resulting training solution consisted of four training modules, including a digital internship section where potential taxi drivers can complete their taxi driving license.

The training package was published on a separate learning platform, and connected to it, Taksi Helsinki also built an online store to support the commercialisation of training.

Taksi Helsinki Academy: market’s first digital learning platform for taxi drivers

For Taksi Helsinki digital learning has offered new opportunities to reform their educational activities. 

“Intolead’s long experience in digital learning services and solutions helped us create the market’s first digital learning platform for taxi drivers, which supports our company’s goal of providing the highest quality customer service on the market. In cooperation, we especially value Intolead’s responsiveness and flexibility, as well as strong design and service design expertise.”

Ano Koskela,
Service Manager